A new website exposing the truth about the number of animals killed by the meat industry has just launched in Canada. Animal Clock, already available in the US and the UK, raises awareness about the vast number of animals raised and slaughtered for food, breaking down slaughter numbers for each type of animal commonly killed on modern farms.
Animal Clock features a live calculator showing how many animals are being killed by the Canadian meat industry. Nearly all of the animals slaughtered were first raised on commercial farms, where physical and emotional suffering and deprivation is the norm. Animals are confined in large, crowded barns. They experience painful procedures such as debeaking and castration without anesthetic, and many animals never see the light of the sun or breathe fresh air until the day they are shipped to the slaughterhouse, often at only a few months of age.
The startling number of animals slaughtered in Canada each year is a wake-up call.
In 2017, Canada killed over 800 million land animals for food. This is up from 771 million in 2016, as people are eating less cows but more chicken flesh. Chickens are smaller animals, so more of them must be killed to produce the same volume of meat.
Animal Clock also acts an advocacy tool, empowering citizens to stand up against the cruelty of the meat industry. The site explains how Canada’s legal system fails animals, why our laws are among the worst in the western world, and calls out the government for blocking many attempts to improve our laws.
In the “You can make a difference” section, Animal Clock breaks down how people can get change the world for animals by sharing information with others, getting politically active, voting with their wallet, and reporting animals cruelty when they see it.
Finally, the site highlights the plant-based movement that is rapidly expanding across the country. A cultural shift away from meat consumption to plant-based eating is good news for animals, human health, and the environment. Now that’s something to celebrate!
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