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Here’s Why #Februdairy is Already Totally Failing

Animal Justice February 2, 2018

Nice try, Big Dairy.

The dairy industry recently launched #Februdairy, a social media campaign aiming to promote dairy milk during the month of February. But before the campaign could even officially start, it quickly became a marketing failure.

When public caught wind, the Twitter hashtag exploded with the shocking truth about the dairy industry—focusing on the immense animal suffering that goes into all dairy milk products:

 

Februdairy tweetFebrudairy tweet
Februdairy tweet

In the Canadian dairy industry, cows are forcefully impregnated, and and their calves are taken away shortly after birth so the milk can be sold. Male calves typically become veal, and female calves suffer the same fate as their mothers. When their bodies wear out and they cease to be profitable, dairy cows are sent to slaughter and become hamburger meat.

Dairy milk is isn’t just bad for animals. It’s linked to multiple diseases in humans, and takes a toll on the environment. Additionally, up to 90% of people of some non-European ethnicities can’t even digest the lactose found in dairy milk.

As plant milk sales continue to soar and dairy sales plummet, it’s easy to see why the dairy industry is desperate to convince people that its products are worth consuming.

According to Statistics Canada, milk consumption has fallen by 21.5% per-capita since 2009. Meanwhile almond milk consumption has tripled in just two years, according to Nielson.

Many milk companies see the writing on the wall, and are choosing to move into the plant-based milk market. Last year, Danone bought WhiteWave Foods, a plant-based milk company, for $10 billion USD. In 2017, Ben and Jerry’s started to roll out its impressive line of vegan ice cream.

Hello, plants—goodbye, dairy!

Meanwhile, Canadian health and food policy also appears to be shifting away from dairy. Health Canada recently released the draft for the new Canada Food Guide. Unlike previous versions, there is no dairy category in sight.

At a recent conference in Scotland, a livestock sustainability consultant stated, “There is a need in the dairy sector for some myth-busting. If consumers don’t buy our products – milk, cream, butter, cheese etc – we will not have a dairy industry in five to 10 years.”

But the real myths are the ones being told by the dairy industry. With the dairy-free movement continuing to grow, this spells good news for people, the planet and the cows.

 

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Animal Justice

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Animal Justice Applauds MP Michelle Rempel’s Anti-Bestiality Bill

Animal Justice December 14, 2017

OTTAWA – National animal law advocacy organization Animal Justice is supporting MP Michelle Rempel’s private member bill aimed at outlawing all forms of sexual abuse of animals. The bill was tabled today in the House of Commons.

Most forms of bestiality have been legal since June 2016, when the Supreme Court of Canada ruled in the case of R. v. D.L.W. that the criminal offence of bestiality is limited to sexual penetration between a human and an animal. Animal Justice intervened in the groundbreaking case to argue that all forms of sexual abuse of an animal must remain illegal. The Supreme Court disagreed, stating that penetration has always been an essential element of the offence, and criminalizing acts beyond penetration would expand the offence beyond the intention of the drafters of the law.

The Court stated that it was up to Parliament to expand the scope of the offence. Yet the government has taken no action to protect animals in the 18 months since the D.L.W. decision was released, leaving animals across the country dangerously vulnerable to disturbing sexual abuse.

Camille Labchuk, a lawyer and executive director of Animal Justice, stated:

“Animal protection is a serious issue of moral concern, and Canadians want strong laws to protect vulnerable animals from sickening sexual abuse. The disturbing bestiality loophole can be closed with a simple, one-line amendment to the Criminal Code. It’s unacceptable that 18 months have passed without action, and I’m pleased that MP Rempel is taking steps to address the court ruling in D.L.W. and improve our laws.

“Animal Justice is hopeful that this will prompt the government to move swiftly to amend the Criminal Code to ensure animals are protected from all abuse.”

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The text of MP Rempel’s bill can be found here.

The R. v. D.L.W. decision, (2016) 1 SCR 402, can be found here.

For more information, contact:

Camille Labchuk
Executive Director
camille@animaljustice.ca
613-292-8360

 

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Yes, I want to stay in touch! 

Animal Justice

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How to Lobby Your Political Reps to Support Plant-Strong Eating Recommendations

Animal Justice December 5, 2017

Earlier this year, Health Canada published much-anticipated draft revisions to Canada’s outdated food guide. The proposed healthy eating recommendations would encourage Canadians to eat “vegetables, fruit, whole grains and protein-rich foods, especially plant-based sources of protein” and to mostly eat unsaturated fat (found in plant-based foods) over unsaturated fat (found mostly in animal foods).

The proposed healthy eating recommendations would also eliminate the outdated food category and serving size / number format, instead setting out easy-to-follow, culturally-inclusive eating principles. Notably, dairy would no longer have its own food group—a sensible move considering up to 90 percent of some ethnicities cannot digest mammalian milk after infancy.

Unhealthy diets rich in animal foods cost the Canadian economy billions in health care costs and lost productivity. Researchers at McGill University have found that shifting Canadians towards a healthful, more plant-based diet is better for our economy.

And of course, the meat, dairy, and egg industries are a nightmare of cruelty for the 771 million land animals killed in Canada in 2016 alone.

The meat and dairy industries are concerned that the proposed healthy eating recommendations will hurt their bottom lines because Canadians will consume fewer animal foods. In fact, a recent investigation in the Globe and Mail showed that Agriculture and Agri-Food Canada (AAFC) has been lobbying Health Canada on industry’s behalf. Officials from AAFC warned that, “Messages that encourage a shift toward plant-based sources of protein would have negative implications for the meat and dairy industries.”

If you agree that Canadians deserve healthy eating recommendations that promote our health and longevity, not the short-term economic interests of a few politically powerful industries, take action! Here’s what to do:

Contact your local federal member of Parliament and ask to set up a meeting. Not sure who that is? Find out here.

Review this document, prepared by Animal Justice, outlining the health and economic case for Health Canada’s proposed eating recommendations.

Print two copies of the above document and bring along to your meeting—one to leave with your MP, and one for yourself to refer to.

Contact us afterwards to let us know how your MP responded!

 

Thank you for taking action for animals, our environment, and the health of all Canadians.

Animal Justice

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