Experiments With Humans Can Save Wildlife (Op-Ed)

Brian Hare is an associate professor of evolutionary anthropology at Duke University, and Vanessa Woods is the author of "Bonobo Handshake" (Gotham, 20011). The only way humanity can save wild animals is to conduct experiments on the humans who decide those animals' futures. All conservation decisions are made by the human mind, but there is almost no research on human psychology as it relates to conservation.