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Southwest Airlines, SeaWorld to end marketing partnership

General August 1, 2014

Southwest Airlines and SeaWorld said on Thursday they are ending a longtime marketing partnership, as the airline faces pressure from animal rights groups critical of the marine life conditions at its popular tourist attractions. SeaWorld Entertainment Inc and Southwest Airlines Co began joint promotions in 1988. Southwest now wants to focus on international services and local market efforts, while SeaWorld is looking to new markets in Latin America and Asia, they said. The announcement followed a petition drive by animal rights activists asking the airline to end the partnership.

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