Animal Justice Calls McBullsh*t, Demands Misleading Billboards be Taken Down

TORONTO, ON—National animal law organization Animal Justice has filed a complaint with Ad Standards Canada—the ad industry self-regulatory body—over McDonald’s ads that contain misleading statements about the environmental footprint of the company’s “Quarter Pounder” burger.  The advertisement, which appears on billboards and in transit stations across Toronto, claims that the McDonald’s Quarter Pounder burger is... Read more » Animal Justice
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Canadians Just Forced the Government to Address Animal Welfare in Slaughter Laws

Last year, we told you that the federal government is overhauling Canada’s decades-old slaughter regulations as part of a food safety modernization initiative. We told you that in the entire introduction to the update (over 22,000 words), animal protection wasn’t even mentioned once.

We explained the many ways that the proposed slaughter rules would permit inhumane treatment of animals. We submitted a detailed critique to the government, and mobilized you, our supporters, to do the same.

We’re pleased to tell you that the government has heard us. In the recently issued ‘What We Heard Report‘, the Canadian Food Inspection Agency (CFIA) identified a lack of attention to animal welfare as a key theme that emerged from the public consultation period.

According to the CFIA, 1717 written submissions were received, many of which “supported further strengthening the proposed animal welfare requirem…

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New Farmed Animal Slaughter Rules Proposed – Have Your Say

As part of a food safety modernization initiative, the Canadian Food Inspection Agency is overhauling our decades-old slaughter regulations.

Though it’s unsurprising that the focus of the new food safety regulations is food safety, it’s concerning that the welfare of the 750 million land animals we kill for food each year in Canada reads more like a footnote than an integral aspect of the regulatory scheme.

In fact, the entire preamble that introduces the new rules (over 22 thousand words) discusses only food safety and economics. There’s not a single reference to animal welfare.

Although suspending conscious animals will be banned under the new rules, an exception is made for birds—including chickens and turkeys—even though these animals are the vast majority of the ones we kill for food (97 percent). Conscious chickens and turkeys will continue to be shackled upside-down before their heads are dragged through an electrified vat of water.

It’s no…

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