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VICTORY! Dairy Industry Forced to Remove Misleading Ads

Animal Justice February 26, 2019

Ad Standards has confirmed that a misleading transit ad campaign from the Dairy Farmers of Canada has been removed!

The advertisement claimed “there are zero growth hormones in milk produced in Canada”, but this is entirely false. IGF-1 is a naturally occurring growth hormone that is present in all cow’s milk, which helps turn calves into thousand-pound adults.

When Animal Justice heard from concerned citizens who were appalled by the dairy industry’s deceitful ad campaign, we assisted the public in filing complaints to the national regulator.

We’re pleased that the truth prevailed, and that the dairy industry is no longer permitted to advertise through this unlawful, false messaging.

Full view of the misleading transit ad.

Many Canadians are shocked to the learn that the dairy industry has a $80 million annual advertising budget, duping people into drinking milk that is inherently cruel to animals, linked with health problems, and detrimental to the environment.

This is not the first time that the dairy industry has tried to mislead consumers through false advertising. Back in 2016, Animal Justice filed a complaint with authorities when the Dairy Farmers of Canada partnered with health agencies to run ads suggesting that daily dairy consumption was necessary for good health. In fact, dairy is not a necessary part of the human diet and can in fact have adverse health effects.

It’s clear that the dairy industry is feeling the pressure of an evolving society that is looking to more humane, healthy, and sustainable alternatives to traditional dairy products.

Plant-based milks now make up nearly 10% of all milk sales, and according to Statistics Canada, milk consumption has fallen by 21.5% per capita since 2009. Dairy was even booted from having its own food group in the new plant-focused Canada Food Guide.

This massive societal shift to plant-based milk products will only continue to grow. Here’s to a future that is dairy-free, and better for everyone!

 

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Animal Justice

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VICTORY! Dairy Farmers Forced to Remove Misleading Ads Claiming Milk Has No Growth Hormones

Animal Justice February 26, 2019

Ad Standards has confirmed that a misleading transit ad campaign paid for by the Dairy Farmers of Canada has been taken down! The advertisement claimed “there are zero growth hormones in milk produced in Canada”, but this is false. IGF-1 is a naturally occurring growth hormone that is present in all cow’s milk, which helps… Read more » Animal Justice

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New Canada Food Guide Shifts Towards Plant-Based Eating—Rejecting Big Meat & Dairy Influence

Animal Justice January 22, 2019

The much-awaited changes to the Canada Food Guide have been released! The newest edition encourages Canadians to move away from excess dairy and meat consumption, and consume more plant-based foods.

The last time the Canada Food Guide was updated was in 2007. For years, Health Canada has been working on the newest version, relying on science, stakeholder, and public consultation—and rejecting meat and dairy lobbyists in the process.

In the new Canada Food Guide, one of the most noteworthy changes is the complete removal of the “meat and alternatives” and “dairy and alternatives” categories seen in previous versions. Instead, the new guide focuses on guidelines for healthy eating, with an emphasis on plant-based protein and fats, and stating that water is the optimal beverage.

These changes to the food guide are a win-win-win—for the health of Canadians, for the well-being of animals, and for the planet. Canada’s Food Guide has widespread influence, guiding regular citizens, schools, hospitals, and other institutions on the best way to create nutritious meals.

When the draft of the Canada Food Guide was released in 2017, it was faced with heavy opposition from Big Meat and Big Dairy. These industries attempted to lobby in support of recommending meat and dairy consumption, but to protect the integrity of the food guide, Health Canada refused to have closed-door meetings with the food industry.

But the federal lobbying records show that the meat and dairy industries tried to get around this by instead lobbying MPs and other decision makers to influence the guide’s outcome. The House of Commons Agriculture Committee even held public hearings, and issued a report suggesting the food guide reflect industry business priorities.

We applaud Health Canada for seeking truth from science, and refusing to bow down to the influence of industries that inflict horrific suffering on animals. These changes to the Canada Food Guide will surely inspire a more sustainable, animal-friendly, and healthier future for Canadians.

 

 

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Animal Justice

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    by on July 31, 2020 - 0 Comments

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    The post Rico appeared first on Second Chance Animal Rescue Society.

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    by on July 31, 2020 - 0 Comments

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    The post Apply to join the SCARS’ board of directors! appeared first on Second Chance Animal Rescue Society.

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