VICTORY! Dairy Industry Forced to Remove Misleading Ads

Ad Standards has confirmed that a misleading transit ad campaign from the Dairy Farmers of Canada has been removed!

The advertisement claimed “there are zero growth hormones in milk produced in Canada”, but this is entirely false. IGF-1 is a naturally occurring growth hormone that is present in all cow’s milk, which helps turn calves into thousand-pound adults.

When Animal Justice heard from concerned citizens who were appalled by the dairy industry’s deceitful ad campaign, we assisted the public in filing complaints to the national regulator.

We’re pleased that the truth prevailed, and that the dairy industry is no longer permitted to advertise through this unlawful, false messaging.

Full view of the misleading transit ad.

Many Canadians are shocked to the learn that the dairy industry has a $80 million annual advertising budget, duping people into drinking milk that is inherently cruel to animals, linked with…

Read more about VICTORY! Dairy Industry Forced to Remove Misleading Ads
  • 0

VICTORY! Dairy Farmers Forced to Remove Misleading Ads Claiming Milk Has No Growth Hormones

Ad Standards has confirmed that a misleading transit ad campaign paid for by the Dairy Farmers of Canada has been taken down! The advertisement claimed “there are zero growth hormones in milk produced in Canada”, but this is false. IGF-1 is a naturally occurring growth hormone that is present in all cow’s milk, which helps... Read more » Animal Justice
Read more about VICTORY! Dairy Farmers Forced to Remove Misleading Ads Claiming Milk Has No Growth Hormones
  • 0

New Canada Food Guide Shifts Towards Plant-Based Eating—Rejecting Big Meat & Dairy Influence

The much-awaited changes to the Canada Food Guide have been released! The newest edition encourages Canadians to move away from excess dairy and meat consumption, and consume more plant-based foods.

The last time the Canada Food Guide was updated was in 2007. For years, Health Canada has been working on the newest version, relying on science, stakeholder, and public consultation—and rejecting meat and dairy lobbyists in the process.

In the new Canada Food Guide, one of the most noteworthy changes is the complete removal of the “meat and alternatives” and “dairy and alternatives” categories seen in previous versions. Instead, the new guide focuses on guidelines for healthy eating, with an emphasis on plant-based protein and fats, and stating that water is the optimal beverage.

These changes to the food guide are a win-win-win—for the health of Canadians, for the well-being of animals, and for the planet. Canada’s Food Guide has widespread influence, guidi…

Read more about New Canada Food Guide Shifts Towards Plant-Based Eating—Rejecting Big Meat & Dairy Influence
  • 0