VICTORY! Dairy Industry Forced to Remove Misleading Ads

Ad Standards has confirmed that a misleading transit ad campaign from the Dairy Farmers of Canada has been removed!

The advertisement claimed “there are zero growth hormones in milk produced in Canada”, but this is entirely false. IGF-1 is a naturally occurring growth hormone that is present in all cow’s milk, which helps turn calves into thousand-pound adults.

When Animal Justice heard from concerned citizens who were appalled by the dairy industry’s deceitful ad campaign, we assisted the public in filing complaints to the national regulator.

We’re pleased that the truth prevailed, and that the dairy industry is no longer permitted to advertise through this unlawful, false messaging.

Full view of the misleading transit ad.

Many Canadians are shocked to the learn that the dairy industry has a $80 million annual advertising budget, duping people into drinking milk that is inherently cruel to animals, linked with…

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VICTORY! Dairy Farmers Forced to Remove Misleading Ads Claiming Milk Has No Growth Hormones

Ad Standards has confirmed that a misleading transit ad campaign paid for by the Dairy Farmers of Canada has been taken down! The advertisement claimed “there are zero growth hormones in milk produced in Canada”, but this is false. IGF-1 is a naturally occurring growth hormone that is present in all cow’s milk, which helps... Read more » Animal Justice
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CFIA Cracks Down on Meat Cut Mislabelling, But Ignores Animal Suffering

The Canadian Food Inspection Agency (CFIA) just fined a meat company $200,000 for five counts of false labelling. The fine was imposed after Eastern Meat Solutions was busted for packaging beef products as prime rib, Angus, and sirloin—when they were not.

This fine is part of a larger, worrying trend by Canada’s food industry regulator: The CFIA prioritizes enforcement when business interests are affected, but neglects enforcement when animal suffering is at stake.

Animal Justice works to expose the epidemic of false animal welfare claims by companies doing business in Canada, along with countless duped consumers, and a nonexistent government response. We filed consumer protection complaints against slaughterhouse Maple Lodge Farms for claiming to treat chickens humanely even while on probation for illegal animal cruelty. We went after supermarket chain Safeway for marketing chicken meat as “certified humane,” even though genetically manipulated birds are…

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