VICTORY! Dairy Industry Forced to Remove Misleading Ads

Ad Standards has confirmed that a misleading transit ad campaign from the Dairy Farmers of Canada has been removed!

The advertisement claimed “there are zero growth hormones in milk produced in Canada”, but this is entirely false. IGF-1 is a naturally occurring growth hormone that is present in all cow’s milk, which helps turn calves into thousand-pound adults.

When Animal Justice heard from concerned citizens who were appalled by the dairy industry’s deceitful ad campaign, we assisted the public in filing complaints to the national regulator.

We’re pleased that the truth prevailed, and that the dairy industry is no longer permitted to advertise through this unlawful, false messaging.

Full view of the misleading transit ad.

Many Canadians are shocked to the learn that the dairy industry has a $80 million annual advertising budget, duping people into drinking milk that is inherently cruel to animals, linked with…

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VICTORY! Dairy Farmers Forced to Remove Misleading Ads Claiming Milk Has No Growth Hormones

Ad Standards has confirmed that a misleading transit ad campaign paid for by the Dairy Farmers of Canada has been taken down! The advertisement claimed “there are zero growth hormones in milk produced in Canada”, but this is false. IGF-1 is a naturally occurring growth hormone that is present in all cow’s milk, which helps... Read more » Animal Justice
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Here’s Why #Februdairy is Already Totally Failing

Nice try, Big Dairy.

The dairy industry recently launched #Februdairy, a social media campaign aiming to promote dairy milk during the month of February. But before the campaign could even officially start, it quickly became a marketing failure.

When public caught wind, the Twitter hashtag exploded with the shocking truth about the dairy industry—focusing on the immense animal suffering that goes into all dairy milk products:

 

In the Canadian dairy industry, cows are forcefully impregnated, and and their calves are taken away shortly after birth so the milk can be sold. Male calves typically become veal, and female calves suffer the same fate as their mothers. When their bodies wear out and they cease to be profitable, dairy cows are sent to slaughter and become hamburger meat.

Dairy milk is isn’t just bad for animals. It’s linked to multiple diseases in humans, and takes a toll on the environment. Additionally, up to 90…

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