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VICTORY! Dairy Industry Forced to Remove Misleading Ads

Animal Justice February 26, 2019

Ad Standards has confirmed that a misleading transit ad campaign from the Dairy Farmers of Canada has been removed!

The advertisement claimed “there are zero growth hormones in milk produced in Canada”, but this is entirely false. IGF-1 is a naturally occurring growth hormone that is present in all cow’s milk, which helps turn calves into thousand-pound adults.

When Animal Justice heard from concerned citizens who were appalled by the dairy industry’s deceitful ad campaign, we assisted the public in filing complaints to the national regulator.

We’re pleased that the truth prevailed, and that the dairy industry is no longer permitted to advertise through this unlawful, false messaging.

Full view of the misleading transit ad.

Many Canadians are shocked to the learn that the dairy industry has a $80 million annual advertising budget, duping people into drinking milk that is inherently cruel to animals, linked with health problems, and detrimental to the environment.

This is not the first time that the dairy industry has tried to mislead consumers through false advertising. Back in 2016, Animal Justice filed a complaint with authorities when the Dairy Farmers of Canada partnered with health agencies to run ads suggesting that daily dairy consumption was necessary for good health. In fact, dairy is not a necessary part of the human diet and can in fact have adverse health effects.

It’s clear that the dairy industry is feeling the pressure of an evolving society that is looking to more humane, healthy, and sustainable alternatives to traditional dairy products.

Plant-based milks now make up nearly 10% of all milk sales, and according to Statistics Canada, milk consumption has fallen by 21.5% per capita since 2009. Dairy was even booted from having its own food group in the new plant-focused Canada Food Guide.

This massive societal shift to plant-based milk products will only continue to grow. Here’s to a future that is dairy-free, and better for everyone!

 

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VICTORY! Dairy Farmers Forced to Remove Misleading Ads Claiming Milk Has No Growth Hormones

Animal Justice February 26, 2019

Ad Standards has confirmed that a misleading transit ad campaign paid for by the Dairy Farmers of Canada has been taken down! The advertisement claimed “there are zero growth hormones in milk produced in Canada”, but this is false. IGF-1 is a naturally occurring growth hormone that is present in all cow’s milk, which helps… Read more » Animal Justice

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Here’s Why #Februdairy is Already Totally Failing

Animal Justice February 2, 2018

Nice try, Big Dairy.

The dairy industry recently launched #Februdairy, a social media campaign aiming to promote dairy milk during the month of February. But before the campaign could even officially start, it quickly became a marketing failure.

When public caught wind, the Twitter hashtag exploded with the shocking truth about the dairy industry—focusing on the immense animal suffering that goes into all dairy milk products:

 

Februdairy tweetFebrudairy tweet
Februdairy tweet

In the Canadian dairy industry, cows are forcefully impregnated, and and their calves are taken away shortly after birth so the milk can be sold. Male calves typically become veal, and female calves suffer the same fate as their mothers. When their bodies wear out and they cease to be profitable, dairy cows are sent to slaughter and become hamburger meat.

Dairy milk is isn’t just bad for animals. It’s linked to multiple diseases in humans, and takes a toll on the environment. Additionally, up to 90% of people of some non-European ethnicities can’t even digest the lactose found in dairy milk.

As plant milk sales continue to soar and dairy sales plummet, it’s easy to see why the dairy industry is desperate to convince people that its products are worth consuming.

According to Statistics Canada, milk consumption has fallen by 21.5% per-capita since 2009. Meanwhile almond milk consumption has tripled in just two years, according to Nielson.

Many milk companies see the writing on the wall, and are choosing to move into the plant-based milk market. Last year, Danone bought WhiteWave Foods, a plant-based milk company, for $10 billion USD. In 2017, Ben and Jerry’s started to roll out its impressive line of vegan ice cream.

Hello, plants—goodbye, dairy!

Meanwhile, Canadian health and food policy also appears to be shifting away from dairy. Health Canada recently released the draft for the new Canada Food Guide. Unlike previous versions, there is no dairy category in sight.

At a recent conference in Scotland, a livestock sustainability consultant stated, “There is a need in the dairy sector for some myth-busting. If consumers don’t buy our products – milk, cream, butter, cheese etc – we will not have a dairy industry in five to 10 years.”

But the real myths are the ones being told by the dairy industry. With the dairy-free movement continuing to grow, this spells good news for people, the planet and the cows.

 

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