Victory! Animal Justice Complaint Prompts Federal Action to Stop Misleading McDonald’s Ad Campaign

McDonald’s has stopped running a greenwashing ad campaign about its Quarter Pounder burger after an Animal Justice legal complaint prompted investigations by federal regulators.  McDonald’s unveiled an ad campaign last fall that attempted to re-brand the Quarter Pounder burger as an environmentally sustainable product. The ads, which appeared on billboards and in transit stations in... Read more » Animal Justice
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Misleading McDonald’s Ads Removed After Animal Justice Files Legal Complaint

TORONTO—Fast food chain McDonald’s has stopped running a misleading “greenwashing” ad campaign about its Quarter Pounder burger after Animal Justice filed a legal complaint, prompting investigations by federal authorities.  The ads claimed that the Quarter Pounder burger was “now sustainably sourced”, but in the fine print, the company conceded that only 30% or more of... Read more » Animal Justice
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Authorities Refuse to Crack Down on Misleading Milk Ads

In November 2016, Animal Justice filed complaints with authorities over a misleading ad campaign that suggested that consuming of dairy is essential for human health. The ads, sponsored by the Dairy Farmers of Canada, were crafted to appear as public health announcements by several health organizations, including the Heart and Stroke Foundation, Osteoperosis Canada, and Colorectal Cancer Association of Canada. Disturbingly, the ads told Canadians to consume dairy to prevent osteoporosis, colorectal cancer, and hypertension.

According to Dietitians of Canada, it is not necessary to consume fluid cow’s milk, yogurt, or cheese to avoid colorectal cancer, osteoporosis, or heart disease. On the contrary, Dietitians of Canada states that a vegan diet, without dairy, “has many health benefits including lower rates of obesity, heart disease, high blood pressure, high blood cholesterol, type 2 diabetes and certain types of cancer.”

Dr. Walter Willet, Chair of Harvard’s …

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