Misleading McDonald’s Ads Removed After Animal Justice Files Legal Complaint

TORONTO—Fast food chain McDonald’s has stopped running a misleading “greenwashing” ad campaign about its Quarter Pounder burger after Animal Justice filed a legal complaint, prompting investigations by federal authorities.  The ads claimed that the Quarter Pounder burger was “now sustainably sourced”, but in the fine print, the company conceded that only 30% or more of... Read more » Animal Justice
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Animal Justice Files Legal Complaint Against Maple Lodge Farms for False Advertising Following Chicken Cruelty Exposé

TORONTO – Animal Justice Canada Legislative Fund—a national non-profit animal law organization—has filed a formal legal complaint against Maple Lodge Farms, citing violations of federal consumer protection laws.

The complaint follows a hidden-camera investigation revealing disturbing and potentially illegal treatment of chickens under the care of Maple Lodge.

Through numerous written claims, Maple Lodge advertises itself as family farmers deeply committed to the “humane and respectful” treatment of chickens, stating that it complies with industry codes of practice. It also uses visual imagery of outdoor pasture and small-scale farming.

In reality, the treatment of chickens at Maple Lodge has been called “unconscionable,” “inexcusable,” and “abhorrent” by animal welfare experts. Maple Lodge operates no farms, and the half-million chickens it slaughters each working day will virtually never have seen the light of day. It was convicted of 20 animal cruelty …

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