Misleading McDonald’s Ads Removed After Animal Justice Files Legal Complaint

TORONTO—Fast food chain McDonald’s has stopped running a misleading “greenwashing” ad campaign about its Quarter Pounder burger after Animal Justice filed a legal complaint, prompting investigations by federal authorities.  The ads claimed that the Quarter Pounder burger was “now sustainably sourced”, but in the fine print, the company conceded that only 30% or more of... Read more » Animal Justice
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What You Can Do About False Animal Welfare Labels on Meat, Dairy, and Eggs

The Canadian Food Inspection Agency (CFIA) has issued a “What We Heard” report about its planned overhaul of Canadian food labelling regulations. What We Heard reports are issued after stakeholders are consulted on proposed policy changes; themes in stakeholder feedback are identified and summarized.

What does food labelling have to do with animal protection, anyway? Meat, dairy and egg packaging often tries to present products as animal-friendly, using terms like “free range,” “cage-free,” “grass-fed” and “family farm.” These labels suggest to consumers that animals were raised in a certain way and may convince them to buy or even pay more for animal products with these labels.

If labelling laws are lax, there is no incentive for producers to improve conditions for animals, because they can mislead consumers instead of making actual changes. In addition, consumers who care about animals may be led to believe that so-called humane agriculture is kind for animal…

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Authorities Refuse to Crack Down on Misleading Milk Ads

In November 2016, Animal Justice filed complaints with authorities over a misleading ad campaign that suggested that consuming of dairy is essential for human health. The ads, sponsored by the Dairy Farmers of Canada, were crafted to appear as public health announcements by several health organizations, including the Heart and Stroke Foundation, Osteoperosis Canada, and Colorectal Cancer Association of Canada. Disturbingly, the ads told Canadians to consume dairy to prevent osteoporosis, colorectal cancer, and hypertension.

According to Dietitians of Canada, it is not necessary to consume fluid cow’s milk, yogurt, or cheese to avoid colorectal cancer, osteoporosis, or heart disease. On the contrary, Dietitians of Canada states that a vegan diet, without dairy, “has many health benefits including lower rates of obesity, heart disease, high blood pressure, high blood cholesterol, type 2 diabetes and certain types of cancer.”

Dr. Walter Willet, Chair of Harvard’s …

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