TORONTO – National animal law organization Animal Justice is denouncing a law passed in Ontario today that will further conceal animal cruelty at farms and slaughterhouses, and interfere with lawful protests. Bill 156, the Security from Trespass and Protecting Food Safety Act, is what is commonly known as “ag gag” legislation that restricts people’s ability to expose animal cruelty on farms. The… Read more » Animal Justice
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Ad Standards has confirmed that a misleading transit ad campaign paid for by the Dairy Farmers of Canada has been taken down! The advertisement claimed “there are zero growth hormones in milk produced in Canada”, but this is false. IGF-1 is a naturally occurring growth hormone that is present in all cow’s milk, which helps… Read more » Animal Justice
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Ad Standards has confirmed that a misleading transit ad campaign from the Dairy Farmers of Canada has been removed!
The advertisement claimed “there are zero growth hormones in milk produced in Canada”, but this is entirely false. IGF-1 is a naturally occurring growth hormone that is present in all cow’s milk, which helps turn calves into thousand-pound adults.
When Animal Justice heard from concerned citizens who were appalled by the dairy industry’s deceitful ad campaign, we assisted the public in filing complaints to the national regulator.
We’re pleased that the truth prevailed, and that the dairy industry is no longer permitted to advertise through this unlawful, false messaging.
Many Canadians are shocked to the learn that the dairy industry has a $80 million annual advertising budget, duping people into drinking milk that is inherently cruel to animals, linked with health problems, and detrimental to the environment.
This is not the first time that the dairy industry has tried to mislead consumers through false advertising. Back in 2016, Animal Justice filed a complaint with authorities when the Dairy Farmers of Canada partnered with health agencies to run ads suggesting that daily dairy consumption was necessary for good health. In fact, dairy is not a necessary part of the human diet and can in fact have adverse health effects.
It’s clear that the dairy industry is feeling the pressure of an evolving society that is looking to more humane, healthy, and sustainable alternatives to traditional dairy products.
Plant-based milks now make up nearly 10% of all milk sales, and according to Statistics Canada, milk consumption has fallen by 21.5% per capita since 2009. Dairy was even booted from having its own food group in the new plant-focused Canada Food Guide.
This massive societal shift to plant-based milk products will only continue to grow. Here’s to a future that is dairy-free, and better for everyone!
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TORONTO – Just days after Animal Justice released graphic hidden-camera footage of violent animal abuse on an Ontario pig farm, the provincial government is bringing laws into effect that make it illegal to go undercover at farms and slaughterhouses. The government announced today the proclamation of the Security from Trespass and Protecting Food Security Act, bringing the law into... Read more » Animal Justice
We are so grateful to Great West News for featuring SCARS on the Community HUB section of their TownandCountry.com (powered by Athabasca Advocate, Barrhead Leader, Westerlock News) website. The feature provides information on what we do and highlights some of our key volunteers. Plus, they donated a spotlight story titled "SCARS – Changing Lives through
Hidden-Camera Investigation at Ontario Farm Reveals Pigs Violently Beaten by Workers, and Caged in Filthy, Tiny Crates
New Ontario “Ag Gag” Law Will Soon Make Undercover Investigations Illegal at Farms and Slaughterhouses TORONTO – Shocking hidden-camera video of animal abuse secretly recorded at an Ontario pig farm is being released by Animal Justice, a national animal law advocacy organization. The disturbing undercover video, narrated by singer Jann Arden, is likely to be... Read more » Animal Justice
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