Plant-based food companies can no longer use terms like ‘milk’ and ‘cheese’ to describe their products, according a ruling by European Court of Justice released this week.
The case was sparked by a complaint against German company TofuTown, which sells dairy-free products like ‘tofu butter’ and ‘rice spray cream’. According to the Court, terms like ‘milk’, ‘cream’, ‘butter’, ‘yogurt’, and ‘cheese’ are exclusively reserved for animal-derived dairy products.
This isn’t the first time the dairy, egg, and meat industries have tried to shut down plant-based competitors, and it won’t be the last. As consumers learn more about the horrific animal cruelty that pervades the farming industry, they are increasingly seeking out vegan versions of traditional meat, dairy, and egg products. The market share of plant-based products has risen dramatically in recent years, and so to have the animal product industry’s efforts to undermine and injure plant-based companies.