Animal Justice Calls McBullsh*t, Demands Misleading Billboards be Taken Down

TORONTO, ON—National animal law organization Animal Justice has filed a complaint with Ad Standards Canada—the ad industry self-regulatory body—over McDonald’s ads that contain misleading statements about the environmental footprint of the company’s “Quarter Pounder” burger.  The advertisement, which appears on billboards and in transit stations across Toronto, claims that the McDonald’s Quarter Pounder burger is... Read more » Animal Justice
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Animal Justice Files False Advertising Complaint Against King Cole Ducks for Animal Cruelty Cover-Up

On February 18, 2020, shocking footage of animal cruelty emerged from inside a King Cole Ducks factory farm in Whitchurch-Stouffville, Ontario. Members of animal rights group Direct Action Everywhere held a protest outside the farm Ontario, and some of those present then entered a dimly lit, windowless barn on the property to document the conditions... Read more » Animal Justice
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Canadian Consumers on Their Own to Police Misleading Animal Welfare Claims on Food

False animal welfare claims are rampant in Canada This week, Animal Justice submitted comments to the Government of Canada regarding its proposed changes to labelling requirements in the Food and Drug Regulations and the Safe Food for Canadians Regulations.  Animal Justice is deeply disappointed and concerned that the proposed regulatory amendments will do nothing to... Read more » Animal Justice
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