Victory! Animal Justice Complaint Prompts Federal Action to Stop Misleading McDonald’s Ad Campaign

McDonald’s has stopped running a greenwashing ad campaign about its Quarter Pounder burger after an Animal Justice legal complaint prompted investigations by federal regulators.  McDonald’s unveiled an ad campaign last fall that attempted to re-brand the Quarter Pounder burger as an environmentally sustainable product. The ads, which appeared on billboards and in transit stations in... Read more » Animal Justice
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Misleading McDonald’s Ads Removed After Animal Justice Files Legal Complaint

TORONTO—Fast food chain McDonald’s has stopped running a misleading “greenwashing” ad campaign about its Quarter Pounder burger after Animal Justice filed a legal complaint, prompting investigations by federal authorities.  The ads claimed that the Quarter Pounder burger was “now sustainably sourced”, but in the fine print, the company conceded that only 30% or more of... Read more » Animal Justice
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Animal Justice Calls McBullsh*t, Demands Misleading Billboards be Taken Down

TORONTO, ON—National animal law organization Animal Justice has filed a complaint with Ad Standards Canada—the ad industry self-regulatory body—over McDonald’s ads that contain misleading statements about the environmental footprint of the company’s “Quarter Pounder” burger.  The advertisement, which appears on billboards and in transit stations across Toronto, claims that the McDonald’s Quarter Pounder burger is... Read more » Animal Justice
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