Authorities Refuse to Crack Down on Misleading Milk Ads

In November 2016, Animal Justice filed complaints with authorities over a misleading ad campaign that suggested that consuming of dairy is essential for human health. The ads, sponsored by the Dairy Farmers of Canada, were crafted to appear as public health announcements by several health organizations, including the Heart and Stroke Foundation, Osteoperosis Canada, and Colorectal Cancer Association of Canada. Disturbingly, the ads told Canadians to consume dairy to prevent osteoporosis, colorectal cancer, and hypertension.

According to Dietitians of Canada, it is not necessary to consume fluid cow’s milk, yogurt, or cheese to avoid colorectal cancer, osteoporosis, or heart disease. On the contrary, Dietitians of Canada states that a vegan diet, without dairy, “has many health benefits including lower rates of obesity, heart disease, high blood pressure, high blood cholesterol, type 2 diabetes and certain types of cancer.”

Dr. Walter Willet, Chair of Harvard’s …

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CFIA Cracks Down on Meat Cut Mislabelling, But Ignores Animal Suffering

The Canadian Food Inspection Agency (CFIA) just fined a meat company $200,000 for five counts of false labelling. The fine was imposed after Eastern Meat Solutions was busted for packaging beef products as prime rib, Angus, and sirloin—when they were not.

This fine is part of a larger, worrying trend by Canada’s food industry regulator: The CFIA prioritizes enforcement when business interests are affected, but neglects enforcement when animal suffering is at stake.

Animal Justice works to expose the epidemic of false animal welfare claims by companies doing business in Canada, along with countless duped consumers, and a nonexistent government response. We filed consumer protection complaints against slaughterhouse Maple Lodge Farms for claiming to treat chickens humanely even while on probation for illegal animal cruelty. We went after supermarket chain Safeway for marketing chicken meat as “certified humane,” even though genetically manipulated birds are…

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