greenwashing

Guide to Countering Greenwashing in the Meat Industry

This guide to greenwashing is designed to help you understand what some of the unregulated marketing terms mean and how you can effectively counter them in conversation with others. Animal Justice

Misleading McDonald’s Ads Removed After Animal Justice Files Legal Complaint

TORONTO—Fast food chain McDonald’s has stopped running a misleading “greenwashing” ad campaign about its Quarter Pounder burger after Animal Justice filed a legal complaint, prompting investigations by federal authorities. The ads claimed that the Quarter Pounder burger was “now sustainably sourced”, but in the fine print, the company conceded that only 30% or more of... Read more » Animal Justice