Victory! Animal Justice Complaint Prompts Federal Action to Stop Misleading McDonald’s Ad Campaign

McDonald’s has stopped running a greenwashing ad campaign about its Quarter Pounder burger after an Animal Justice legal complaint prompted investigations by federal regulators.  McDonald’s unveiled an ad campaign last fall that attempted to re-brand the Quarter Pounder burger as an environmentally sustainable product. The ads, which appeared on billboards and in transit stations in... Read more » Animal Justice
Read more about Victory! Animal Justice Complaint Prompts Federal Action to Stop Misleading McDonald’s Ad Campaign
  • 0

Misleading McDonald’s Ads Removed After Animal Justice Files Legal Complaint

TORONTO—Fast food chain McDonald’s has stopped running a misleading “greenwashing” ad campaign about its Quarter Pounder burger after Animal Justice filed a legal complaint, prompting investigations by federal authorities.  The ads claimed that the Quarter Pounder burger was “now sustainably sourced”, but in the fine print, the company conceded that only 30% or more of... Read more » Animal Justice
Read more about Misleading McDonald’s Ads Removed After Animal Justice Files Legal Complaint
  • 0