Here’s Why #Februdairy is Already Totally Failing

Nice try, Big Dairy.

The dairy industry recently launched #Februdairy, a social media campaign aiming to promote dairy milk during the month of February. But before the campaign could even officially start, it quickly became a marketing failure.

When public caught wind, the Twitter hashtag exploded with the shocking truth about the dairy industry—focusing on the immense animal suffering that goes into all dairy milk products:

 

In the Canadian dairy industry, cows are forcefully impregnated, and and their calves are taken away shortly after birth so the milk can be sold. Male calves typically become veal, and female calves suffer the same fate as their mothers. When their bodies wear out and they cease to be profitable, dairy cows are sent to slaughter and become hamburger meat.

Dairy milk is isn’t just bad for animals. It’s linked to multiple diseases in humans, and takes a toll on the environment. Additionally, up to 90…

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Animals Are Freezing To Death on Canadian Slaughter Trucks Right Now

Canada is experiencing an especially frigid winter, with temperatures feeling as low as -40° C even in southern parts of the country like Toronto.

Many people will ride out this cold snap in the comfort of their homes, or bundle up if they must face the frosty outdoors. Environment Canada issues extreme cold weather alerts to protect people from frostbite, cities open up warming centres for homeless individuals, and schools even cancel outdoor recess periods when the temperature plummets.

But for the millions of chickens, pigs, and cows trucked to slaughterhouses everyday in Canada, it’s business as usual—even in frigid extremes.

Animals are routinely transported to slaughter in open-sided vehicles, with no heating systems to protect them from the dangerous cold.

Canada’s animal transport laws are among the weakest in the western world, and there are no restrictions that lay out minimum or maximum temperatures in which animals can be transp…

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Lead Researcher in Dairy-Height Study Concealed Dairy Industry Connections

Animal Justice Demands St. Michael’s Hospital Stop Industry-Funded Research

TORONTO—Last week, St. Michael’s Hospital announced a study claiming that children who drink non-cow’s milk are shorter than children who drink cow’s milk, generating international headlines. Now, concerns are being raised about the integrity of the study and the honesty of its lead researcher.

When asked by science reporter Beth Mole about dairy industry funding, lead researcher Jonathon Maguire claimed to only have received “about $10,000 from the dairy farmers about ten years ago—and that’s it.”

In reality, in recent years, Maguire has received $90,000 from the Dairy Farmers of Canada and an undisclosed amount from the Dairy Farmers of Ontario, among other documented financial ties. The milk-height study itself was a project of TARGet Kids, which lists Dairy Farmers of Ontario and the Danone Institute as funders.

Maguire also denied having been involved with any dairy industry…

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