Animal Justice Files False Advertising Complaint Against King Cole Ducks for Animal Cruelty Cover-Up

On February 18, 2020, shocking footage of animal cruelty emerged from inside a King Cole Ducks factory farm in Whitchurch-Stouffville, Ontario. Members of animal rights group Direct Action Everywhere held a protest outside the farm Ontario, and some of those present then entered a dimly lit, windowless barn on the property to document the conditions... Read more » Animal Justice
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TTC Takes Down Misleading Shrine Circus Elephant Ads

Animal Justice won a victory against the cruel circus industry today, with news that the Toronto Transit Commission (TTC) has removed misleading ads paid for by the Shrine Circus. The ads were removed following complaints made last month by Animal Justice and Len Goldberg, a witness to the ads..

The false transit ads promoted the Shrine Circus’ 2016 summer “Spectac!” tour in Southwestern Ontario, and featured a photo of an elephant in the midst of a circus performance. In reality, there were no elephant performances this year in Shrine circuses. U.S. authorities cancelled permits on April 21, 2016 for two endangered Asian elephants named Shelley and Marie to be transported from the U.S. to Canada so they could be forced to perform in Shrine circuses. Shrine Circus contractor Tarzan Zerbini failed to meet even the minimal standards in place for the export permits, which is why they were cancelled.

Animal Justice and Mr. Goldberg filed complaints with Advertising…

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Animal Justice Files Legal Complaint Against Maple Lodge Farms for False Advertising Following Chicken Cruelty Exposé

TORONTO – Animal Justice Canada Legislative Fund—a national non-profit animal law organization—has filed a formal legal complaint against Maple Lodge Farms, citing violations of federal consumer protection laws.

The complaint follows a hidden-camera investigation revealing disturbing and potentially illegal treatment of chickens under the care of Maple Lodge.

Through numerous written claims, Maple Lodge advertises itself as family farmers deeply committed to the “humane and respectful” treatment of chickens, stating that it complies with industry codes of practice. It also uses visual imagery of outdoor pasture and small-scale farming.

In reality, the treatment of chickens at Maple Lodge has been called “unconscionable,” “inexcusable,” and “abhorrent” by animal welfare experts. Maple Lodge operates no farms, and the half-million chickens it slaughters each working day will virtually never have seen the light of day. It was convicted of 20 animal cruelty …

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