TTC Takes Down Misleading Shrine Circus Elephant Ads

Animal Justice won a victory against the cruel circus industry today, with news that the Toronto Transit Commission (TTC) has removed misleading ads paid for by the Shrine Circus. The ads were removed following complaints made last month by Animal Justice and Len Goldberg, a witness to the ads..

The false transit ads promoted the Shrine Circus’ 2016 summer “Spectac!” tour in Southwestern Ontario, and featured a photo of an elephant in the midst of a circus performance. In reality, there were no elephant performances this year in Shrine circuses. U.S. authorities cancelled permits on April 21, 2016 for two endangered Asian elephants named Shelley and Marie to be transported from the U.S. to Canada so they could be forced to perform in Shrine circuses. Shrine Circus contractor Tarzan Zerbini failed to meet even the minimal standards in place for the export permits, which is why they were cancelled.

Animal Justice and Mr. Goldberg filed complaints with Advertising…

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Animal Justice Files False Advertising Complaint Over Shrine Circus Elephant Ad

TORONTO – Animal law advocacy organization Animal Justice filed a false advertising complaint today over misleading ads by the Shrine Circus appearing on Toronto Transit Commission vehicles.

The transit ads promote the Shrine Circus’ 2016 summer “Spectac!” tour in Southwestern Ontario and the GTA, and feature the image of an elephant in the midst of a circus performance, representing explicitly to ad viewers that elephant acts will be present in Shrine Circus shows. In reality, there will be no elephant performances this year; the United States Fish and Wildlife Service (FWS) cancelled permits on April 21, 2016 for two endangered Asian elephants named Shelley and Marie to be transported to from the U.S. to Canada for use in the Shrine Circus.

The cancellations come after Tarzan Zerbini, the U.S.-based circus contractor that provides elephant acts to the Shrine Circus, was found to have fallen far short of its promised financial contribution to…

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