The Lincoln Project, a conservative-led political action committee aimed at driving down Republican support for President Trump, has generated buzz in recent months with its slick attack ads. Mike Madrid, a veteran GOP political operative from California who oversees the Lincoln Project’s political operations, explained that airing commercials on television and online for the past few months helped the group gather data for this hyper targeted blitz aimed at crucial swing states in the final months leading up to election day. “We’ve … been doing this with a purpose,” Madrid said.
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